In February 2010, PriceWaterhouseCoopers launched Personal Brand Week.  As part of that initiative, they produced a free e-book advising students how to brand themselves and set themselves apart as unique in the job market.  Lindsey Pollak, a LinkedIn spokesperson recently featured this great resource on a LinkedIn group for career services professionals. 

Belonging to LinkedIn groups for our field helps us track the latest trends and resources, so we hope that you benefit from tracking such group discussions in your career field as well.   If you are new to LinkedIn and would like assistance in building a profile or finding LinkedIn groups for your field, please contact us and we’ll be happy to assist you in uncovering them.

Here is the link to this excellent e-book on personal branding:

 http://www.pwc.com/us/en/careers/pwctv/pbw/personal-brand-week-ebook.pdf

If you try one of the branding tips and find it helpful, please send us an email at: careerservices@waldenu.edu.   Thank you.

Written by Career Services Director Lisa Cook