LinkedIn is the number one professional networking site. Here are 10 ways you can improve your profile for career management and job search success:
- Update Your Profile Photo
Make sure you have a professional headshot photo that lets your personality shine through.
- Communicate Your Unique Value Proposition in Your Headline
Write a headline that reflects the different “hats” you wear as a professional, your professional passion, or what sets you apart from other professionals in your field.
- Use the Summary Section to Tell Your Story
The summary should be more personal than the resume and written in the first person. Highlight your background, major accomplishments, professional passions, and describe your goals.
- Customize Your Public Profile URL
Make your LinkedIn URL easier to share by making it shorter.
- Click on Profile.
- Click Edit Profile.
- Click on the “settings” icon to the right of your URL.
- Under Your public profile URL section on the right of the page, click the “edit” icon.
- Type the last part of your new custom URL in the text box.
- Click Save.
- Be Strategic with Groups
Choose 2-3 groups of interest to join. These can be alumni, skills, or professional groups. Recruiters are known to seek out talent in groups.
- Ask for a Recommendation
Recommendations are essential to a solid profile. Reach out to former colleagues or supervisors, clients, professors, or vendors. Make sure that you ask someone who knows you well to write a solid recommendation.
- Connect with Coworkers and Walden Classmates
LinkedIn is all about building and cultivating your professional network, so reach out to those around you and invite them to connect. This is an easy way to build your network.
- Share Your Professional and Academic Accomplishments
Attract attention by adding visual representations of your work to your profile. Upload videos, images, documents and presentations.
- Showcase Professional Expertise and Writing Skills through the Self-Publishing Feature
LinkedIn makes it easy to share your knowledge through its self-publishing feature. You can write a book review, share how you have applied your learning to the workplace, or write about your subject matter expertise.
- Utilize the New ‘Open Candidates’ Job Search Feature
LinkedIn lets users privately alert recruiters that they are open to new job opportunities. On the Jobs tab, go to Update your preferences to indicate:
- The types of jobs sought
- Preferred experience level
- Locations desired
- Preferred industries
- Preferred company size
Updating your profile using these 10 improvements could make the difference between being overlooked for a position or called for an interview.
To learn more ways to improve your LinkedIn profile and experience, view the Career Services Center’s LinkedIn Webinar Series.
By Nicolle Skalski, Senior Career Services Advisor